3.04.2008

Season-Ticket Numbers Released




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There's an excellent read in the upcoming issue of SportsBusiness Journal - an article focused on Major League Soccer season-ticket sales. Year-to-date, there are 60,783 season-ticket holders league-wide, 16% more than last year at the same time. That number includes partial-season plans and mini-packages and excludes the going-on-4,000 strong in the Bay Area.

Kansas City made the biggest percentage gain, with sales jumping 232%. Perhaps most surprisingly, the David Beckham-led Los Angeles Galaxy suffered the largest drop in season-ticket holders (-15%).

1. Toronto FC - 16,641 (+34%)
2. Los Angeles Galaxy - 7,915 (-15%)
3. D.C. United - 5,976 (+27%)
4. Real Salt Lake - 4,632 (+5%)
5. Houston Dynamo - 4,116 (+87%)
6. New England Revolution - 4,001 (+14%)
7. San Jose Earthquakes - 3,822
8. Columbus Crew - 3,227 (+1%)
9. New York Red Bulls - 3,170 (+33)
10. FC Dallas - 3,002 (-4%)
11. Colorado Rapids - 2,968 (+59%)
12. Chicago Fire - 2,759 (+8%)
13. Kansas City Wizards - 1,539 (+232%)
14. Chivas USA - 837 (-2%)

Overall, the league is healthy when it comes to season-ticket sales. Ten of 13 clubs posted gains year-over-year - only the two Los Angeles clubs and FC Dallas did not add to the momentum from last year. Toronto continues to show the rest of the league how it should be done, adding another 4,200 STHs, despite increasing the average ticket price by $10.

Interest is already running high in the two cities that have been tapped for expansion - Seattle and Philadelphia. Whether either city's numbers can touch Toronto's success at the turnstiles remains to be seen, but early reports out of the Pacific Northwest are a good sign - over 11,000 deposits have been taken for the kickoff of MLS in Seattle, which commences in 2009.

25 comments:

FCBeast said...

Playing in what is probably the smallest market in MLS, RSL is able to post the 4th highest total. Even after three extremely disappointing seasons.

Welker Family said...

RSL is going to kick some ass this year! The off season signings have been very promising!

TJ said...

Besides the signings, which have been very wise moves, I think a lot of the excitement has to do with the planned opening of the new stadium. It certainly looks like the facility will be one of the jewels of the league and I'm excited to make a trip out there later this year.

jackbarry99 said...

I bought 4 season tix this year, for the new SJ Earthquakes, on the halfway line, but in the third row from the top... $600 per ticket.

I just got the bill for 2009... New price, same seats:

$850..... $56.66 per game, not counting the two "bonus games", which are a real misnomer.., as they are not optional, and not free...

...and we sit on old fashioned aluminum benches, not the nice seats of a new stadium.

Welcome to Silicon Valley!! Heehaw!

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