Toronto FC Apparel Hot Items

According to Adidas, sales of Toronto FC merchandise are three times higher than any other Major League Soccer team launch. Official team merchandise has been selling quickly at BMO Field and in stores across Canada.

Steve Ralph, vice-president of sales and marketing for Adidas Canada, said his company expected a good response but "nowhere near" what happened. "This is just more proof that this market is hungy for professional soccer," Ralph said.

At Toronto FC's first-ever home game, demand far outdistanced supply, but a fresh stock of products will be in kiosks at the stadium in time for Saturday's game between Toronto and the Chicago Fire.