Honda Ends MLS Sponsorship

As Major League Soccer prepares for it’s time in the world spotlight, a key sponsor has decided not to continue with the league. Honda, a sponsor for all 12 years of the league’s existence, will be ending their agreement with MLS at the end of the year.
A spokesperson for Honda, whose logo had been featured on the back of Chicago Fire jerseys, said the decision was based on the changing competitive landscape and shifts in marketing strategy. Their decision leaves Anheuser-Busch as the last sponsor to be with the league since its inception in 1996.


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