YouTube, MLS Team Up

Major League Soccer and YouTube have announced that they have reached a strategic content and advertising partnership that will see MLS game and featured highlights uploaded on a dedicated channel, www.youtube.com/mls.

"The worldwide exposure provided by YouTube provides a tremendous opportunity for Major League Soccer to extend our footprint in the new media landscape. This is a platform that our fans requested, and we are excited to join forces with such an innovative company," said Mark Abbott, president of Major League Soccer.

TJ's take: This is another step forward for the league - a league that has been technically deficient for so long. Hopefully, MLS will also post highlights from non-televised games, such as the U.S. Open Cup. For example, the New York Red Bulls/Galaxy qualifier earlier this month was easily the most exciting game I have been to in 2007, but nobody else got to see the great individual performances (Steve Cronin's 14-save masterpiece or Juan Pablo Angel's first goal in the MLS). The only highlights that leaked out were some video clips posted by fellow writer Luis Bueno on... you guessed it, YouTube.

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